search query: @author Reid, D. A. / total: 2
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Technical risk and new product success. An empirical test in high technology business markets (Neue Produkte; Risikoanalyse)
Industrial Marketing Management
1996 : NOV, VOL. 25:6, p. 531-543
 1996 Polk, R.
Plank, R. E.
Reid, D. A.
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