search query: @author Ricard, L. / total: 3
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2.
The meaning of a marketing relationship: a pilot study (sales management)
Industrial Marketing Management
1995 : JAN, VOL. 24:1, p. 37-43
 1995 Perrien, J.
Ricard, L.
3.
The implication of relationship marketing in commercial banking. (Banken)
Industrial Marketing Management
1993 : MAY, VOL. 22:2 VOL. 22:2, P. 141-148
 1993 Perrien, J.
Filiatrault, P.
Ricard, L.
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