search query: @author Rice, M. D. / total: 4
references: 2-4 / 4
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title | year | author | ||
2. |
International Journal of Research in Marketing
1987 : VOL. 4:2, p. 147-156 |
1987 | Rice, M. D. |
|
3. |
Journal of Advertising Research
1987 : AUG-SEP, VOL. 26:4, p. 17-21 |
1987 | Rice, M. D. Leckenby, J. D. |
|
4. |
Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 17-21 |
1986 | Rice, M. D. Leckenby, J. D. |
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