search query: @author Ross, W. T. Jr. / total: 3
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2.
Technology adoption: Amplifying versus simplifyig innovations
Marketing Letters
1996 : OCT, VOL. 7:4, p. 355-369
 1996 Hardie, B. G. S.
Robertson, T. S.
Ross, W. T. Jr.
3.
The impact of corporate behavior on perceived product value.
Marketing Letters
1996 : MAR, VOL. 7:2, p. 173-185
 1996 Creyer, E. H.
Ross, W. T. Jr.
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