search query: @author Sahay, A. / total: 4
references: 2-4 / 4
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2.
Market-Driven Versus Driving Markets
Journal of the Academy of Marketing Science
2000 : VOL. 28:1, p. 45-54
 2000 Jaworski, B.
Kohli, A. K.
Sahay, A.
3.
Trust and performance in cross-border marketing partnerships: a behavioral approach
Journal of International Business Studies
1996 : VOL. 27:5, p. 1005-1032
 1996 Aulakh, P.
Kotabe, M.
Sahay, A.
4.
Emerging role of technology licensing in the development of global product strategy: conceptual framework and research propositions (Lizenzvertrag)
Journal of Marketing
1996 : JAN, VOL. 60:1, p. 73-88
 1996 Kotabe, M.
Sahay, A.
Aulakh, P. S.
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