search query: @author Sashi, C. M. / total: 4
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2.
Anatomy of a complex computer purchase (Verkaufsstrategie, Kaufverhalten, Einkaufsentscheidung)
Industrial Marketing Management
1994 : FEB, VOL. 23:1, p. 17-27
 1994 Puri, S. J.
Sashi, C. M.
3.
Do trade shows provide value? (Verkaufsmesse)
Industrial Marketing Management
1992 : AUG, VOL. 21:3, p. 249-255
 1992 Sashi, C. M.
Perretty, J.
4.
Confirmatory analysis of aggregate hierarchical market structures: inferences from brand switching behavior.
Journal of Marketing Research
1989 : NOV, VOL. 54: 4, p. 444-453
 1989 Kumar, A.
Sashi, C. M.
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