search query: @author Sichtmann, C. / total: 4
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2.
Export segmentation effectiveness: index construction and link to export performance
Journal of Strategic Marketing
2009 : FEB, VOL. 17:1, p. 55-73
 2009 Foedemayr, E.
Diamantopoulos, A.
Sichtmann, C.
3.
Limit conjoin analysis and Vickrey auction as methods to elict consumers´ willingness-to-pay
European Journal of Marketing
2007 : VOL. 41:11/12 p. 1359-1374
 2007 Sichtmann, C.
Stingel, S.
4.
An analysis of antecedents and consequences of trust in a corporate brand
European Journal of Marketing
2007 : VOL. 41:9/10, p. 999-1015
 2007 Sichtmann, C.
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