search query: @author Stern, B.B. / total: 3
references: 2-3 / 3
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title | year | author | ||
2. |
Journal of Advertising
2002 : FALL, VOL. 31:3, p. 15-27 |
2002 | Stern, B.B. Zinkhan, G.M. Holbrook, M.B. |
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3. |
Journal of Advertising
2001 : SUMMER, VOL. 30:2, p. 1-25 |
2001 | Johar, G.V. Holbrook, M.B. Stern, B.B. |
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