search query: @author Swartz, T. A. / total: 3
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2.
News versus entertainment TV viewers.
Journal of Advertising Research
1985 : DEC-JAN, VOL. 25:6, p. 9-17
 1985 Swartz, T. A.
Meyer, L.
3.
Brand symbols and message differentiation.
Journal of Advertising Research
1983 : OCT-NOV, VOL. 23:5, p. 59-64
 1983 Swartz, T. A.
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