search query: @author Toh, R. S. / total: 3
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2.
Impact of the level of aggregation on response accuracy in surveys of behavioral frequency
Marketing Letters
1996 : OCT, VOL. 7:4, p. 371-382
 1996 Hu, M. Y.
Toh, R. S.
Lee, E.
3.
Frequent-flier programs : problems and pitfalls.
Business Horizons
1988 : JUL-AUG, VOL. 31:4, p. 52-57
 1988 Hu, M. Y.
Toh, R. S.
Strand, S.
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