search query: @author Tull, D. S. / total: 4
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2.
"Leveraged" decision making in advertising : the flat maximum principle and its implications.
Journal of Marketing Research
1986 : FEB, VOL. 23:1, p. 25-32
 1986 Tull, D. S.
Wood, V. R.
Duhan, D.
3.
Determining the expected value of information for new product introduction.
Omega
1982 : VOL. 10:4, p. 383-389
 1982 LaCava, G. J.
Tull, D. S.
4.
In defense of setting budgets for advertising as a percent of sales.
Journal of Advertising Research
1978 : DEC, VOL. 18:6, p. 49-51
 1978 Tull, D. S.
Barnes, J. H.
Seymour, D. T.
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