search query: @author Ulaga, W. / total: 4
references: 2-4 / 4
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2.
Measuring customer-perceived value in business markets: a prerequisite for marketing strategy development and implementation
Industrial Marketing Management
2001 : AUG, VOL. 30:6, p. 525-540
 2001 Ulaga, W.
Chacour, S.
3.
Complex and strategic decision making in organizations: implications for personal selling and sales management
Industrial Marketing Management
2001 : JUL. VOL. 30:5, p. 427-440
 2001 Ulaga, W.
Sharma, A.
4.
Customer value in business markets: an agenda for inquiry
Industrial Marketing Management
2001 : MAY, VOL. 30:4, p. 315-319
 2001 Ulaga, W.
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