search query: @author Veloutsou, C.A. / total: 2
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Problems and future of the brand management structure in the fast moving consumer goods industry: the viewpoint of brand managers in Greece
Journal of Marketing Management
2000 : JAN-APR, VOL. 16:1-3, p. 165-184
 2000 Panigyrakis, G.G.
Veloutsou, C.A.
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