search query: @author Wikström, S. / total: 4
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2.
The customer as co-producer
European Journal of Marketing
1996 : VOL. 30:4, p. 6-19
 1996 Wikström, S.
3.
Value creation by company-consumer interaction.
Journal of Marketing Management
1996 : JUL, VOL. 12:2, p. 359-374
 1996 Wikström, S.
4.
Methodological framework for a cross-national comparison of consumerism issues in multiple environments.
European Journal of Marketing
1985 : JAN, VOL. 19, p. 31-46
 1985 Kaynak, E.
Wikström, S.
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