search query: @author WilcoX, J. B. / total: 6
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2.
Ethical problems of marketing researchers.
Journal of Marketing Research
1984 : AUG, VOL. 21:3, p. 309-324
 1984 Hunt, S. D.
Chonko, L. B.
Wilcox, J. B.
3.
The pretest in survey research : issues and preliminary findings.
Journal of Marketing Research
1982 : MAY, VOL. 19:2, p. 269-273
 1982 Hunt, S. D.
Sparkman, R. D.
Wilcox, J. B.
4.
Estimation of error rates in several-population discriminant analysis.
Journal of Marketing Research
1982 : FEB, VOL. 19:1, p. 57-61
 1982 Hora, S. C.
Wilcox, J. B.
5.
How valid are product descriptions and protocols in choice experiments?
Journal of Consumer Research
1981 : JUN, VOL. 8:1, p. 37-42
 1981 Smead, R. J.
WilcoX, J. B.
Wilkes, R. E.
6.
A method for computing the average spearman rank correlation coefficient from ordinally structured confusion matrices.
Journal of Marketing Research
1979 : AUG, VOL. 16:3, p. 426-428
 1979 Wilcox, J. B.
Austin, L. M.
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