search query: @freeterm MARKETINGSTRATEGIE, KONKURRENZFORSCHUNG / total: 3
references: 2-3 / 3
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title | year | author | ||
2. |
Journal of Business Strategy
1992 : JUL-AUG, VOL. 13:4, p. 38-40,42-45 |
1992 | Lele, M. M. |
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3. |
Academy of Management Review
1988 : VOL. 13:3, p. 374-388 |
1988 | Oliva, T. A. Day, D. L. MacMillan, I. C. |
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