search query: @freeterm older people / total: 3
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2.
The representation of older people in advertisements
Journal of the Market Research Society
1999 : JUL, VOL. 41:3, p. 311-326
 1999 Carrigan, M.
Szmigin, I.
3.
Broken down by age and sex - exploring the ways we approach the elderly consumer
Journal of the Market Research Society
1998 : APR, VOL. 40:2, p. 73-91
 1998 Long, N.
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