search query: @indexterm Advertising expenditure / total: 112
references: 2-11 / 112
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2.
Financial markets and marketing: the tradeoff between R&D and advertising during an economic downturn
Journal of Advertising Research
2010 : MAR, VOL 50:1, p. 50-56
 2010 Ebrahim, A.
Tikoo, S.
3.
Joe Camel: Post-mortem of a brand spokesperson
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 401-430
 2010 Weinberger, M.G.
Spotts, H.E.
Markos, E.
4.
Advertising, in-house R&D, and growth
Oxford Economic Papers
2008 : JAN, VOL. 60:1, p. 168-191
 2008 Grossmann, V.
5.
Investigating the impact of web site value and advertising on firm performance in electronic commerce
International Journal of Electronic Commerce
2002 : WINTER, VOL. 7:2, p. 119-141
 2002 Saeed, K.A.
Hwang, Y.
Grover, V.
6.
Determinants of advertising expenditures: aggregate and cross-media evidence
International Journal of Advertising
2000 : VOL. 19:3, p. 317-334
 2000 O'Donovan, B.
Rae, D.
Grimes, A.
7.
Market profile: Soft drinks
Consumer Goods UK
2000 : SEP, 511, p. 2-62
 2000
8.
Advertising spending and perceived quality
Marketing Letters
2000 : AUG, VOL. 11:3, p. 221-233
 2000 Moorthy, S.
Zhao, H.
9.
Global adspend trends: The outlook for 2000
International Journal of Advertising
2000 : VOL. 19:2, p. 282-284
 2000
10.
Global adspend trends: World advertising expenditure
International Journal of Advertising
2000 : VOL. 19:1, p. 139-144
 2000
11.
Wettbewerb zwischen Kontraktgutanbietern, modelliert am Beispiel von Werbeagenturen
Zeitschrift für Betriebswirtschaft
1999 : VOL. 69:5/6, p. 541-568
 1999 Kinast, K.
Posselt, T.
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