search query: @journal_id 1754 / total: 150
references: 20-29 / 150
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20.
The alignment of market research with business strategy and CRM
Journal of Strategic Marketing
2010 : JUN, VOL. 18:3, p. 187-199
 2010 Valos, M.J.
Bednall, D.H.B.
21.
Ambidextrous organizations and firm performance: the role of marketing function implementation
Journal of Strategic Marketing
2010 : APR, VOL. 18:2, p. 165-184
 2010 Sarkees, M.
Hulland, J.
Prescott, J.
22.
Competing successfully against multinationals: A longitudinal perspective of Hungarian advertising agencies
Journal of Strategic Marketing
2010 : APR, VOL. 18:2, p. 145-164
 2010 Wilson, R.T.
23.
Developing a strategic abstraction tool for service innovation
Journal of Strategic Marketing
2010 : APR, VOL. 18:2, p. 133-144
 2010 Mattsson, J.
24.
Judging the quality of customer segments: Segmentation effectiveness
Journal of Strategic Marketing
2010 : APR, VOL. 18:2, p. 113-131
 2010 Dibb, S.
Simkin, L.
25.
Programmatic, programmatically non-programmatic and beyond: Reflections on the role of collaboration, serendipity and strategic windows in my research pursuits
Journal of Strategic Marketing
2010 : APR, VOL. 18:2, p. 89-102
 2010 Varadarajan, R.
26.
Business model innovation vs replication: Financial performance implications of strategic emphases
Journal of Strategic Marketing
2010 : FEB, VOL. 18:1, p. 39-56
 2010 Aspara, J.
Hietanen, J.
Tikkanen, H.
27.
The adoption of market orientation in SMEs: Required capabilities and relation to success
Journal of Strategic Marketing
2010 : FEB, VOL. 18:1, p. 19-37
 2010 Reijonen, H.
Komppula, R.
28.
Value creation through relationship closeness
Journal of Strategic Marketing
2010 : FEB, VOL. 18:1, p. 3-17
 2010 Srivastava, V.
Singh, T.
29.
A relational approach of the supply function: an extension to the new ventures phenomenon in the small and medium enterprise (SME) context
Journal of Strategic Marketing
2009 : OCT, VOL. 17:5, p. 411-431
 2009 Cambra-Fierro, J.
Polo-Redondo, Y.
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