search query: @journal_id 588 / total: 237
references: 20-29 / 237
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20.
Ethnocentric tendencies, marketing strategy and import purchase behavior
International Marketing Review
1994 : VOL. 11:3, p. 4-16
 1994 Herche, J.
21.
Accounting and marketing rationale: the juxtaposition within brands
International Marketing Review
1994 : VOL. 11:2, p. 33-46
 1994 Oldroyd, D.
22.
Export behaviour of fresh produce marketers: towards a co-ordination with general theory of exporting
International Marketing Review
1994 : VOL. 11:2, p. 16-32
 1994 Aksoy, S.
Kaynak, E.
23.
International services marketing: a comparative evaluation of the dimensions of service quality between developed and developing countries
International Marketing Review
1994 : VOL. 11:2, p. 5-15
 1994 Malhotra, N.
24.
The multiple convergent processing model of new product development
International Marketing Review
1994 : VOL. 11:1, p. 77-92
 1994 Hart, S.
Baker, M.
25.
New products: the factors that drive success
International Marketing Review
1994 : VOL. 11:1, p. 60-76
 1994 Cooper, R.
26.
Listening to the voice of the market
International Marketing Review
1994 : VOL. 11:1, p. 47-59
 1994 Johne, A.
27.
Accelerating the design-build-test cycle for effective product development
International Marketing Review
1994 : VOL. 11:1, p. 32-46
 1994 Wheelwright, S.
Clark, K.
28.
Towards the fifth-generation innovation process
International Marketing Review
1994 : VOL. 11:1, p. 7-31
 1994 Rothwell, R.
29.
A survey of countertrade practices with Eastern Europe
International Marketing Review
1993 : VOL. 10:6, p. 61-76
 1993 Kindra, G.
Stapenhurst, F.
Strizzi, N.
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