search query: @indexterm Brand names / total: 212
references: 201-210 / 212
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201.
Beware of international brand piracy.
Harvard Business Review
1980 : MAR-APR, VOL. 58:2, p. 52,54,58,60
 1980 Kaikati, J. G.
Legarce, R.
202.
How to use names.
Management Today
1979 : NOV, p. 112-114,116
 1979 Halborg, A.
203.
How Budgen stepped above the price war. !Budgen and Co. Ltd.
Marketing
1979 : SEP, p. 81-82, 84
 1979 Hood, P.
204.
Les marques de distributeurs.
Revue Francaise du Marketing
1979 : JUL-SEP, 78, p. 53-60
 1979 Pinet, B.
205.
Perfume names.
European Research
1979 : MAY, VOL. 7:3, p. 139-144
 1979 Bessis, P.
206.
Do brand names differentiate identical industrial products?
Industrial Marketing Management
1979 : APR, VOL. 8:2, p. 114-123
 1979 Saunders, J. A.
Watt, F. A. W.
207.
The strategy of own brands.
European Journal of Marketing
1979 : VOL. 13:2, p. 59-79
 1979 Morris, D.
208.
Plain labels challenge the supermarket establishment.
Fortune
1979 : MAR 26, VOL. 99:6, p. 70-76
 1979 Burck, C. G.
209.
Palm Beach Inc.'s lucrative labels. !Palm Beach Inc.
Fortune
1979 : JAN 15, VOL. 99:1, p. 104-107
 1979 Kraar, L.
210.
Exxon marks the spot. !Exxon
Journal of Advertising Research
1978 : DEC, VOL. 18:6, p. 7-12
 1978 Enis, B.
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