search query: @indexterm CONSUMER RESEARCH / total: 600
references: 201-210 / 600
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201.
Increasing the persuasiveness of fear appeals: the effect of arousal and elaboration
Journal of Consumer Research
1996 : MAR, VOL. 22:4, p. 448-460
 1996 Keller, P.
Block, L.
202.
Cognitive moderators of negative-emotion effects: implications for understanding media context
Journal of Consumer Research
1996 : MAR, VOL. 22:4, p. 439-447
 1996 Murry, J. Jr
Dacin, P.
203.
Cue representation and selection effects of arousal on persuasion
Journal of Consumer Research
1996 : MAR, VOL. 22:4, p. 373-387
 1996 Pham, M.
204.
Leren van weglopende klanten.
Holland Management Review
1996 : 47, p. 10-23
 1996 Reichheld, F.
205.
Ist Ihr Kunde in Stimmung?: Konsumentenverhalten.
Absatzwirtschaft
1996 : MAR, p. 92, 94, 97-98, 101
 1996 Silberer, G.
Jaekel, M.
206.
Information schlägt Unterhaltung: Interaktives Fernsehen.
Absatzwirtschaft
1996 : FEB, p. 94, 96, 98-99
 1996 Weiber, R.
Kollmann, T.
207.
Planning and doing: the relationship between marketing planning styles and market orientation
Journal of Marketing Management
1996 : JAN-APR, VOL. 12:1-3, p. 53-68
 1996 Pulendran, S.
Speed, R.
208.
Positivism and pluralism in consumer research
European Journal of Marketing
1995 : VOL. 29:9, p. 10-18
 1995 Foxall, G.
209.
There's something in the air: effects of congruent or incongruent ambient odor on consumer decision making
Journal of Consumer Research
1995 : SEP, VOL. 22:2, p. 229-238
 1995 Mitchell, D.
Kahn, B.
Knasko, S.
210.
Reasons for substantial delay in consumer decision making
Journal of Consumer Research
1995 : SEP, VOL. 22:2, p. 186-199
 1995 Greenleaf, E.
Lehmann, D.
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