search query: @indexterm Media research / total: 210
references: 206-210 / 210
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206.
Les utilisations nouvelles des medias actuels : un remede a la crise de la communication publicitaire = New uses for existing media.
Revue Francaise du Marketing
1983 : JAN-FEB, 92, p. 45-58
 1983 Helfer, J. P.
207.
Analisis factorial para el estudio de audiencias.
Esic Market
1983 : JAN-APR, 40, p. 87-94
 1983 Cachan Alvarez, A.
208.
On the importance of marginality: One more step into the two-step flow of communication.
American Sociological Review
1982 : DEC, VOL. 47:6, p. 764-773
 1982 Weimann, G.
209.
Metering of electricity revealed : audience presence during breaks in television program.
Journal of Advertising Research
1982 : OCT-NOV, VOL. 22:5, p. 35-39
 1982 Bunn, D. W.
210.
Confusions about effective frequency - Semantics and measurement problems.
Journal of Advertising Research
1982 : DEC - 1983 JAN, VOL. 22:6, p. 33-37
 1982 Sissors, J. Z.
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