search query: @indexterm Brand names / total: 212
references: 207-212 / 212
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207.
The strategy of own brands.
European Journal of Marketing
1979 : VOL. 13:2, p. 59-79
 1979 Morris, D.
208.
Plain labels challenge the supermarket establishment.
Fortune
1979 : MAR 26, VOL. 99:6, p. 70-76
 1979 Burck, C. G.
209.
Palm Beach Inc.'s lucrative labels. !Palm Beach Inc.
Fortune
1979 : JAN 15, VOL. 99:1, p. 104-107
 1979 Kraar, L.
210.
Exxon marks the spot. !Exxon
Journal of Advertising Research
1978 : DEC, VOL. 18:6, p. 7-12
 1978 Enis, B.
211.
The effect of masculine and feminine brand names on the perceived taste of a cigarette.
Decision Sciences
1978 : 3 JUL VOL.9 p.467-471
 1978 Friedman, H. H.
Dipple, W. S.
212.
How to name a new product.
Marketing
1978 : SEP p.100-102,104
 1978 Murphy, J.
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