search query: @indexterm advertising media / total: 223
references: 208-217 / 223
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208.
Why your wife bought the washing machine.
Marketing
1979 : SEP, p. 45,47,48,50
 1979 Cooper, A.
209.
The new commercial speech doctrine.
Business Topics
1979 : SPRING, VOL. 27:2, p. 17-23
 1979 Metzger, M. B.
Roberts, B. S.
210.
Why international media are mushrooming.
Marketing
1979 : NOV, p. 41,43-44,46
 1979 Aitchison, D.
211.
Top posters of the year.
Marketing
1979 : DEC, p. 22-24,27-30,32
 1979 Cooper, A.
212.
Implications of the magazine addict.
Marketing
1979 : AUG, p. 47-48
 1979 Aitchison, D.
213.
La publicite aujourd'hui face au nouveau consommateur.
Revue Francaise du Marketing
1979 : APR-JUN, 77, p. 43-62
 1979 Piquet, S.
214.
Why women's magazines are winning.
Marketing
1979 : MAR, p. 31-32,34-35,37
 1979 Cooper, A.
215.
An exploration of various goal programming formulations, with application to advertising media scheduling.
Journal of the Operational Research Society
1979 : FEB, VOL. 30:2, p. 167-171
 1979 Kluyver, C. A. de
216.
ADAPT: an adaptive approach to media decisions.
Journal of the Operational Research Society
1978 : JUN, VOL. 29:6, p. 593-601
 1978 Assmus, G.
217.
Les panels d'audience du C.E.S.P. (Centre d'Etude des Supports de Publicite).
Revue Francaise du Marketing
1978 : 74 p.61-66
 1978 Mugnier, D.
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