search query: @indexterm Media research / total: 210
references: 209-210 / 210
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209.
Metering of electricity revealed : audience presence during breaks in television program.
Journal of Advertising Research
1982 : OCT-NOV, VOL. 22:5, p. 35-39
 1982 Bunn, D. W.
210.
Confusions about effective frequency - Semantics and measurement problems.
Journal of Advertising Research
1982 : DEC - 1983 JAN, VOL. 22:6, p. 33-37
 1982 Sissors, J. Z.
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