search query: @author Chernatony, L. de / total: 22
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21.
Accounting and Auditing for Brands: What Exactly Are We Valuing?
Managerial Auditing Journal (IAE)
1991 : VOL. 6:1, p. 21-26
 1991 McWilliam, G.
Chernatony, L. de
22.
Marketers' and consumers concurring perceptions of market structure.
European Journal of Marketing
1989 : VOL. 23:1, p. 7-16
 1989 Chernatony, L. de
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