search query: @author Kumar, V. / total: 22
references: 21-22 / 22
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title | year | author | ||
21. |
Journal of Advertising Research
1989 : AUG-SEP, VOL. 29:4, p. 23-29 |
1989 | Kumar, V. Rust, R. T. |
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22. |
Journal of Marketing Research
1988 : MAY, VOL. 25:2, p. 178-185 |
1988 | Kumar, V. Leone, R. P. |
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