search query: @author Piercy, N. / total: 38
references: 21-30 / 38
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21.
Matching marketing strategies to corporate culture : the parcel and the wall.
Journal of General Management
1988 : SUMMER, VOL. 13:4, p. 33-44
 1988 Piercy, N.
Peattie, K. J.
22.
Retailer marketing information strategies.
Journal of the Market Research Society
1988 : JAN, VOL. 30:1, p. 87-93
 1988 Piercy, N.
Alexander, N.
23.
Servicing the needs of marketing management.
Management Accounting (London)
1987 : MAR, VOL. 65:3, p. 42-43
 1987 Piercy, N.
24.
Marketing asset accounting : scope and rationale.
European Journal of Marketing
1986 : VOL. 20:1, p. 5-15
 1986 Piercy, N.
25.
Corporate planning : budgeting and integration.
Journal of General Management
1984 : WINTER, VOL. 10:2, p. 51-66
 1984 Piercy, N.
Thomas, M.
26.
How to manage it.
Management Today
1984 : MAR, p. 72-75, 156
 1984 Piercy, N.
27.
Retailer marketing - informational strategies.
European Journal of Marketing
1983 : VOL. 17:6, p. 5-15
 1983 Piercy, N.
28.
Pricing exports : which currency to choose?
Management Decision
1983 : VOL. 21:6, p. 39-50
 1983 Piercy, N.
29.
The ABC of planning.
Management Today
1983 : OCT, p. 64-67
 1983 Piercy, N.
Thomas, M.
30.
Export strategy - the market portfolio.
European Research
1983 : OCT, VOL. 11:4, p. 168-174
 1983 Piercy, N.
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