search query: @indexterm BRAND CHOICE / total: 192
references: 21-30 / 192
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21.
Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude
Journal of Consumer Research
2003 : DEC, VOL. 29:3, p. 306-318
 2003 Russell, C. A.
22.
The behavioral ecology of brand choice: how and what do consumers maximize?
Psychology & Marketing
2003 : SEP, VOL. 20:9, p. 811-836
 2003 Foxall, G.R.
James, V.K.
23.
Probabilistic versus random-utility models of state dependence: an empirical comparison
International Journal of Research in Marketing
2003 : MAR, VOL. 20:1, p. 87-96
 2003 Seetharaman, P. B.
24.
Die Bewarung von Ankerpreismodellen bei der Erklarung der Markenwahl
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
2002 : AUG, VOL. 54:5, p. 426-441
 2002 Hruschka, H.
Fettes, W.
Probst, M.
25.
Leveraging the strengths of choice models and neural networks: a multiproduct comparative analysis
Decision Sciences
2002 : SUMMER, VOL. 33:3, p. 433-468
 2002 Papatla, P.
Zahedi, M.
Zekic-Susac, M.
26.
Factors Affecting Encoding, Retrieval, and Alignment of Sensory Attributes in a Memory-Based Brand Choice Task
Journal of Consumer Research
2002 : MAR, VOL. 28:4, p. 603-617
 2002 Shapiro, S.
Spence, M. T.
27.
Category structure, brand recall, and choice
International Journal of Research in Marketing
2001 : SEP, VOL. 18:3, p. 191-202
 2001 Nedungadi, P.
Chattopadhyay, A.
Muthukrishnan, A.V.
28.
Purchase experiments of extra-ordinary and regular influence strategies using artificial and real brands
Journal of Business Research
2001 : JUL, VOL. 53:1, p. 15-35
 2001 Motes, W. H.
Woodside, A. G.
29.
Estimating an advertisement's impact on one's consumption of a brand
Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 106-113
 2000 Wansink, B.
Ray, M.L.
30.
Repetitive advertising and the consumer
Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 39-48
 2000 Ehrenberg, A.S.C.
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