search query: @indexterm MARKETING MIX / total: 205
references: 21-30 / 205
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21.
Ein Ansatz zur Steuerung der Markenstärke: Grundidee, Methodik und Implikationen
Zeitschrift für Betriebswirtschaft
2003 : APR, VOL. 73:4, p. 345-370
 2003 Huber, F.
Herrmann, A.
Peter, S.
22.
The E-Marketing Mix: A Contribution of the E-Tailing Wars
Journal of the Academy of Marketing Science
2002 : FALL, VOL. 30:4, p. 487-499
 2002 Kalyanam, K.
McIntyre, S.
23.
Marketing mix response to entry in segmented markets
International Journal of Research in Marketing
2001 : JUN, VOL. 18:1-2, p. 53-66
 2001 Gruca, T.S.
Kumar, K.R.
Sudharshan, D.
24.
The Category-Demand Effects of Price Promotions
Marketing Science
2001 : VOL. 20:1, p. 1-22
 2001 Nijs, V. R.
25.
The old, the new and the complicated: a trilogy of marketing relationships
European Journal of Marketing
2001 : VOL. 35:1-2, p. 182-193
 2001 Healy, M. et al.
26.
The E-Marketing Mix
Marketing Review
2000 : VOL. 1:2, p. 249-274
 2000 Robins, F.
27.
Computer-based support for marketing strategy development
European Journal of Marketing
2000 : VOL. 34:5/6, p. 551-575
 2000 Li, S.
28.
Global corporate visual identity systems: using an extended marketing mix
European Journal of Marketing
2000 : VOL. 34:5/6, p. 538-550
 2000 Melewar, T.
Saunders, J.
29.
The nature of marketing mix in the less developed countries
Journal of International Selling and Sales Management
2000 : AUT, VOL. 6:2, p. 55-64
 2000 Hussein, R. T.
30.
The entry on international CPA firms into emerging markets: motivational factors and and growth strategies
the International Journal of Accounting
2000 : VOL. 35:1, p. 99-119
 2000 Kirsch, R. J.
Laird, K. R.
Evans, T. G.
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