search query: @indexterm Marketing strategy / total: 884
references: 21-30 / 884
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21.
Marketing planning: operationalising the market orientation strategy
Journal of Marketing Management
2010 : AUG, VOL 26:9-10, p. 824-841
 2010 Taghian, M.
22.
Capitalising on intelligence: converting input to output to insight and competitive advantage
Journal of Strategic Marketing
2010 : DEC, VOL 18:7, p. 517-521
 2010 Wright, S.
23.
Market fit and business performance: an empirical investigation
Journal of Strategic Marketing
2010 : AUG, VOL 18:5, p. 395-415
 2010 Taghian, M.
Shaw, R. N.
24.
Evaluating the effectiveness of brand-positioning strategies from a consumer perspective
European Journal of Marketing
2010 : VOL 44:11/12, p. 1763-1786
 2010 Fuchs, C.
Diamantopoulos, A.
25.
Defensive strategy framework in global markets
European Journal of Marketing
2010 : VOL 44:7/8, p. 1077-1100
 2010 Karakaya, F.
Yannopoulos, P.
26.
SME brand building and management: an exploratory study
European Journal of Marketing
2010 : VOL 44:7/8, p. 1037-1054
 2010 Spence, M.
Hamzaoui Essoussi, L.
27.
Improving marketing-operations cross-functional relationships
Journal of Strategic Marketing
2010 : JUL, VOL. 18:4, p. 337-356
 2010 Piercy, N.
28.
Understanding voter orientation in the context of political market orientation: is the political customer king?
Journal of Marketing Management
2010 : FEB, VOL. 26:1-2, p. 108-130
 2010 Ormrod, R.P.
Henneberg, S.C.
29.
Toward an understanding of industry commoditization: Its nature and role in evolving marketing competition
International Journal of Research in Marketing
2010 : JUN, VOL. 27:2, p. 188-197
 2010 Reimann, M.
Schilke, O.
Thomas, J. S.
30.
In stories we trust: How narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
International Journal of Research in Marketing
2010 : JUN, VOL. 27:2, p. 164-174
 2010 Laer, T. van
Ruyter, K. de
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