search query: @indexterm SERVICE MARKETING / total: 230
references: 21-30 / 230
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21.
Culture and leadership in market-oriented service organisations
European Journal of Marketing
2002 : VOL. 36:9-10, p. 1047-1057
 2002 Rasper, H.
22.
Guest editorial: Market orientation and service firm performance - a research agenda
European Journal of Marketing
2002 : VOL. 36:9-10, p. 980-988
 2002 Gray, B. J.
Hooley, G. J.
23.
Comparative service quality: German and American ratings across service settings
Journal of Business Research
2002 : NOV, VOL. 55:11, p. 875-881
 2002 Witkowski, T. H.
Wolfinbarger, M. F.
24.
Understanding the interfaces: how ocean freight shipping lines can maximize satisfaction
Industrial Marketing Management
2002 : SEP, VOL. 31:6, p. 491-504
 2002 Durvasula, S.
Lysonski, S.
Mehta, S. C.
25.
Barriers to customer-orientation: a case applied and explained
European Journal of Marketing
2002 : VOL. 36:1-2, p. 136-158
 2002 Halliday, S. V.
26.
Internal marketing at Continental Airlines: convincing employees that management knows best
Marketing Letters
2002 : MAY, VOL. 13:2, p. 75-89
 2002 Prasad, A.
Steffes, E.
27.
Investigating interactive effects in the theory of planned behavior in a service-provider switching context
Psychology & Marketing
2002 : MAY, VOL. 19:5, p. 407-425
 2002 Bansal, H. S.
Taylor, S. F.
28.
Service Marketing: Designing Service Performances
Marketing Management
2001 : JUL-AUG, VOL. 10:2, p. 8-9
 2001 Tax, S. S.
Stuart, F. I.
29.
Partial employees and consumers: a postmodern, meta-theoretical perspective for services marketing
Marketing Theory
2001 : VOL. 1:2, p. 225-243
 2001 Manolis, C. (et al.)
30.
Payment on delivery: recognising constituency service as political marketing
European Journal of Marketing
2001 : VOL. 35:9-10, p. 1026-1037
 2001 Butler, P.
Collins, N.
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