search query: @indexterm brewing industry / total: 158
references: 21-30 / 158
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21.
The use of human models and cartoon characters in magazine advertisements for cigarettes, beer, and nonalcoholic beverages
Journal of Public Policy and Marketing
2000 : FALL, VOL. 19:2, p. 189-200
 2000 Kelly, K.J. et al.
22.
Media substitution and economies of scale in advertising
International Journal of Industrial Organization
2000 : DEC, VOL. 18:8, p. 1153-1180
 2000 Seldon, B.
Jewell, R.
O'Brien, D.
23.
High-performance working. The beverage report
People Management
2000 : MAR, VOL. 6:7, p. 28-37
 2000 Johnson, R.
24.
Beer-market overview
Consumer Goods UK
1999 : APR, 494, p. 76-154
 1999
25.
The Italian market for beer
Market Research Europe
1999 : JUN, VOL. 31:6, p. 103-155
 1999
26.
Market power and its measurement.
European Journal of Marketing
1999 : VOL. 33:5/6, p. 612-630
 1999 Wood, L.
27.
"Nach dem Pils kommt das Marketing".
Absatzwirtschaft
1999 : FEB, p. 22-26
 1999 Weber, R.
Meyer, R.
Stippel, P.
28.
The German market for beer
Market Research Europe
1999 : MAY, VOL. 31:5, p. 105-158
 1999
29.
Developing and assessing alcohol warning content: responses to quantitative information and behavioral recommendations in warnings with television beer advertisements
Journal of Public Policy and Marketing
1998 : SPRING, VOL. 17:1, p. 48-60
 1998 Slater, M.
30.
Investor Strategy Development and Adaption: The Case of Interbrew
European Management Journal
1998 : VOL. 16:4. p. 400-410
 1998 Marinov, M.
Marinova, S.
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