search query: @indexterm mass communication / total: 107
references: 21-30 / 107
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21.
Letters to the Editor: A feedback opportunity turned into a marketing tool
European Journal of Communication
2005 : JUN, VOL 20:2, p. 199-221
 2005 Raeymaeckers, K.
22.
Explicit, non-integrated product placement in British television programmes
International Journal of Advertising
2005 : VOL. 24:1, p. 95-111
 2005 Tiwsakul, R.
Hackley, C.
Szmigin, I.
23.
From press to e-media? The transformation of an orgnizational field
Organization Studies
2004 : JUL, VOL. 25:6, p. 875-896
 2004 Mazza, C.
Strandgaard Pedersen, J.
24.
Market-driven journalism: creating special sections to meet reader interests
Journal of communication management
2004 : VOL. 9:2, p. 145-154
 2004 Attaway-Fink, B.
25.
How not to find a field: new evidence on the origins of mass communication research
Journal of Communication
2004 : SEP, VOL. 54:3, p. 547-564
 2004 Wahl-Jorgensen, K.
26.
Associations between Message Features and Subjective Evaluations of the Sensation Value of Antidrug Public Service Announcements
Journal of Communication
2003 : SEP, VOL. 53:3, p. 512-526
 2003 Morgan, S. E.
27.
Television, Gender, and Labor in the Global City
Journal of Communication
2003 : SEP, VOL. 53:3, p. 496-511
 2003 McMillin, D. C.
28.
A "Mix of Attributes" Approach to the Study of Media Effects and New Communication Technologies
Journal of Communication
2003 : SEP, VOL. 53:3, p. 395-410
 2003 Eveland, W. P. Jr.
29.
Media use and participation as a spectator in public leisure activities: competition or symbiosis?
Leisure Studies
2003 : APR, VOL. 22:2, p. 169-184
 2003 Jeffres, L. W.
Neuendorf, K.
Atkin, D.
30.
Managing Interactions between Technological and Stylistic Innovation in the Media Industries
Technology analysis & strategic management
2003 : MAR, VOL. 15:1, p. 19-42
 2003 Schweizer, T. S.
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