search query: @indexterm social marketing / total: 86
references: 21-30 / 86
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 titleyearauthor
21.
The influence of the developing world's television practices on U.S. health education efforts: entertainment-education and the center for disease control
Journal of international marketing and marketing research
2006 : OCT, VOL. 31:3, p. 111-126
 2006 Lopez-Pumajero, T.
22.
What is and what is not social marketing: the challenge of reviewing the evidence
Journal of Marketing Management
2005 : JUL, VOL. 21:5-6, p. 545-553
 2005 McDermott, L.
Stead, M.
Hastings, G.
23.
Socially constructed realities and the hidden face of market segmentation
Journal of Marketing Management
2005 : JUL, VOL. 21:5-6, p. 529-543
 2005 Hines, T.
Quinn, L.
24.
The community readiness model : a complementary approach to social marketing
Marketing Theory
2003 : VOL 3:4, p. 411-425
 2003 Kelly, K. J. (et al.)
25.
Rational paradigms in social marketing
Journal of Macromarketing
2003 : VOL 23:1, p. 6-15
 2003 Hastings, G.
26.
On the robustness and the direction of the effect of cause-related marketing
Journal of Consumer Behaviour
2003 : JUN, VOL. 2:4, p. 320-332
 2003 Yechiam, E.
Barron, G.
Erev, I.
Erez, M.
27.
Building Brand Equity Through Corporate Societal Marketing
Journal of Public Policy and Marketing
2002 : SPRING, VOL. 21:1, p. 78-89
 2002 Hoeffler, S.
Keller, K. L.
28.
Ethical Challenges of Social Marketing
Journal of Public Policy and Marketing
2002 : SPRING, VOL. 21:1, p. 14-25
 2002 Brenkert, G. G.
29.
Overview of the Special Issue on Social Marketing Initiatives
Journal of Public Policy and Marketing
2002 : SPRING, VOL. 21:1, p. 1-2
 2002 Pechmann, C.
30.
The effects of sexual social marketing appeals on cognitive processing and persuasion
Journal of Advertising
2001 : SPRING, VOL. 30:1, p. 13-27
 2001 Reichert, T.
Heckler, S.E.
Jackson, S.
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