search query: @journal_id 1335 / total: 88
references: 21-30 / 88
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21.
Does the salesperson like customers? A conceptual and empirical examination of the persuasive effect of perceptions of the salesperson's affect toward customers
Psychology and Marketing
1999 : MAR, VOL. 16:2, p. 141-162
 1999 Sharma, A.
22.
Television and persuasion: effects of the programs between the ads
Psychology and Marketing
1999 : MAR, VOL. 16:2, p. 119-140
 1999 Shrum, L.
23.
Of tricks and tumors: some little-recognized costs of dishonest use of effective social influence
Psychology and Marketing
1999 : MAR, VOL. 16:2, p. 91-98
 1999 Cialdini, R.
24.
Guest editorial: persuasion and marketing
Psychology and Marketing
1999 : MAR, VOL. 16:2, p. 87-90
 1999 Stafford, T.
25.
Long-term effects of alcohol warning labels: findings from a comparison of the United States and Ontario, Canada
Psychology and Marketing
1999 : MAY, VOL. 16:3, p. 261-282
 1999 Greenfield, T.
Graves, K.
Kaskutas, L.
26.
The association between adolescents' receiver characteristics and exposure to the alcohol warning label
Psychology and Marketing
1999 : MAY, VOL. 16:3, p. 245-260
 1999 Nohre, l.
27.
The robustness of the asymmetrically dominated effect: buying frames, phantom alternatives, and in-store purchases
Psychology and Marketing
1999 : MAY, VOL. 16:3, p. 225-244
 1999 Doyle, J.
28.
The effect of a similarity versus dissimilarity focus in positioning strategy: the moderating role of consumer familiarity and product category
Psychology and Marketing
1999 : MAY, VOL. 16:3, p. 211-224
 1999 Dube, L.
Schmitt, B.
29.
An examination of consumers' use of heuristic cues in making satisfaction judgments
Psychology and Marketing
1998 : AUG, VOL. 15:5, p. 477-501
 1998 Mattila, A.
30.
When does comparative advertising influence brand attitude? The role of delay and market position
Psychology and Marketing
1998 : AUG, VOL. 15:5, p. 461-476
 1998 Chattopadhyay, A.
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