search query: @journal_id 1474 / total: 134
references: 21-30 / 134
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21.
Adoption of new brands from multi-branding firms by Chinese consumers
Journal of Euromarketing
2002 : VOL. 12:1, p. 63-77
 2002 Chen, J.
Paliwoda, S.
22.
The changing consumerism with the Internet: A global perspective
Journal of Euromarketing
2002 : VOL. 12:1, p. 41-60, 61
 2002 Kucuk, S.U.
23.
Attitudes of youth toward purchasing from sponsors: A cross-cultural perspective
Journal of Euromarketing
2002 : VOL. 12:1, p. 19-39
 2002 Dalakas, V.
Kropp, F.
24.
A comparison of buyer behavior characteristics of U.S. and French Generation X
Journal of Euromarketing
2002 : VOL. 12:1, p. 5-17
 2002 Yelkur, R.
25.
The implications of Islam for advertising messages: The Middle Eastern context
Journal of Euromarketing
2002 : VOL. 11:3, p. 71-96
 2002 Rice, G.
Al-Mossawi, M.
26.
U.S.- EU banana war: Implications of retaliatory tariffs on Pecorino Cheese
Journal of Euromarketing
2002 : VOL. 11:3, p. 53-69
 2002 Heboyan, V.
Ames, G.C.W.
Epperson, J.E.
27.
An examination of trade show participation in a developing country: An exploratory study in Turkey
Journal of Euromarketing
2002 : VOL. 11:3, p. 33-52
 2002 Pinar, M.
Rogers, J.D.
Baack, D.
28.
Comparative advertising in the European Union and the United States: Legal and managerial issues
Journal of Euromarketing
2002 : VOL. 11:3, p. 7-31
 2002 Berns Wright, L.
Morgan, F.W.
29.
Evaluating Negative Information in Online Consumer Discussions: From Qualitative Analysis to Signal Detection
Journal of Euromarketing
2001 : VOL. 11:2, p. 89-105
 2001 Boush, D. M.
Kahle, L.
30.
Interpersonal Communication and Personal Influence on the Internet: A Framework for Examining Online Word- of-Mouth
Journal of Euromarketing
2001 : VOL. 11:2, p. 71-88
 2001 Kiecker, P.
Cowles, D.
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