search query: @journal_id 1668 / total: 273
references: 212-221 / 273
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212.
The effectiveness of environmental advertising: the role of claim type and the source country green image
International Journal of Advertising
2000 : VOL. 19:3, p. 349-376
 2000 Chan, R.
213.
Determinants of advertising expenditures: aggregate and cross-media evidence
International Journal of Advertising
2000 : VOL. 19:3, p. 317-334
 2000 O'Donovan, B.
Rae, D.
Grimes, A.
214.
Persuasion, pride and prejudice: how ads work
International Journal of Advertising
2000 : VOL. 19:3, p. 299-316
 2000 Ambler, T.
215.
Low involvement processing -- a new model of brands and advertising
International Journal of Advertising
2000 : VOL. 19:3, p. 287-298
 2000 Heath, R.
216.
International advertising strategies of multinational enterprises in the Middle East
International Journal of Advertising
2000 : VOL. 19:4, p. 529-548
 2000 Melewar, T.
Turnbull, S.
Balabanis, G.
217.
The ethical advertising covenant: regulating ageism in UK advertising
International Journal of Advertising
2000 : VOL. 19:4, p. 509-528
 2000 Carrigan, M.
Szmigin, I.
218.
Television advertising and classes of food products consumed in a pediatric population
International Journal of Advertising
2000 : VOL. 19:4, p. 487-494
 2000 Taras, H.
219.
Causes and consequences of follower firms' low-fat food advertising spending
International Journal of Advertising
2000 : VOL. 19:4, p. 449-470
 2000 Dacko, S.
220.
Standardisation versus cultural adaptation in food advertising: insights from a two-culture market
International Journal of Advertising
2000 : VOL. 19:4, p. 429-448
 2000 Cervellon, M.
Dube, L.
221.
Internet users versus non-users: drivers in internet uptake
International Journal of Advertising
2000 : VOL. 19:5, p. 665-681
 2000 Hammond, K.
Turner, P.
Bain, M.
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