search query: @journal_id 794 / total: 218
references: 215-218 / 218
« previous page | next page »
 titleyearauthor
215.
A marginal-predictive approach to identifying household parameters
Marketing Letters
1993 : JUL, VOL. 4:3, p. 227-239
 1993 Allenby, G.
Rossi, P.
216.
Measuring the reach and frequency elasticities of advertising media
Marketing Letters
1993 : JUL, VOL. 4:3, p. 215-225
 1993 Zufryden, F.
Pedrick, J.
217.
Cross-task validity comparisons of stated preference choice models
Marketing Letters
1993 : JUL, VOL. 4:3, p. 205-213
 1993 Louviere, J.
Fox, M.
Moore, W.
218.
The impact of risk and competition on choice of innovations
Marketing Letters
1993 : JUL, VOL. 4:3, p. 191-204
 1993 Gatignon, H.
Robertson, T.
« previous page | next page »
SCIMA