search query: @author Aaker, D. A. / total: 27
references: 22-27 / 27
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22.
Are you overadvertising?
Journal of Advertising Research
1982 : AUG-SEP, VOL. 22:4, p. 57-70
 1982 Aaker, D. A.
Carman, J. M.
23.
Developing effective corporate consumer information programs.
Business Horizons
1982 : JAN-FEB, VOL. 25:1, p. 32-39
 1982 Aaker, D. A.
24.
An analysis of 524 commercials reveals characteristics of TV commercials perceived as informative.
Journal of Advertising Research
1982 : APR-MAY, VOL. 22:2, p. 61-70
 1982 Aaker, D. A.
Norris, D.
25.
Modeling advertising-sales relationships involving feedback : a time series analysis of six cereal brands.
Journal of Marketing Research
1982 : FEB, VOL. 19:1, p. 116-125
 1982 Aaker, D. A.
Carman, J. M.
Jacobson, R.
26.
Increasing the effectiveness of marketing research.
California Management Review
1980 : WINTER, VOL. 23:2, p. 59-65
 1980 Aaker, D. A.
Day, G. S.
27.
Unobservable variables in structural equation models with an application in industrial selling.
Journal of Marketing Research
1979 : MAY, VOL. 16:2, p. 147-158
 1979 Aaker, D. A.
Bagozzi, R. P.
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