search query: @author Kotler, P. / total: 23
references: 22-23 / 23
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22.
Harvesting strategies for weak products.
Business Horizons
1978 : AUG, VOL. 21:4, p. 15-22
 1978 Kotler, P.
23.
Marketing and public relations: should they be partners or rivals?
Journal of Marketing
1978 : 4 OCT VOL.42 p.13-20
 1978 Kotler, P.
Mindak, W.
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