search query: @indexterm Brand names / total: 212
references: 22-31 / 212
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title | year | author | ||
22. |
International Journal of Research in Marketing
2006 : MAR, VOL. 23:1, p. 31-44 |
2006 | Fernandez-Barcala, M. Gonzalez-Diaz, M. |
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23. |
International Journal of Advertising
2005 : VOL. 24:3, p. 321-343 |
2005 | Schneider, L. (et al.) |
|
24. |
Business Strategy Review
2005 : SPRING, VOL 16:1, p. 22-27 |
2005 | Prince, M. |
|
25. |
Betriebswirtschaft
2004 : JAN/FEB, VOL. 64:1, p. 58-77 |
2004 | Bauer, H.H. Mäder, R. Valtin, A. |
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26. |
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 232-236 |
2004 | Gregory, J.R. McNaughton, L. |
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27. |
Journal of Advertising
2004 : FALL VOL. 33:3, p. 77-85 |
2004 | Baker, W.E. Honea, H. Russell, C.A. |
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28. |
Zeitschrift für Betriebswirtschaft
2003 : OCT, VOL 73:10, p. 1077-1102 |
2003 | Sattler, H. Völckner, F. |
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29. |
Harvard Business Review
2003 : MAR, VOL. 81:3, p. 43-49 |
2003 | Holt, D.B. |
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30. |
Journal of Business Research
2002 : APR, VOL. 55:4, p. 275-284 |
2002 | Punj, G. Moon, J. |
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31. |
Journal of Public Policy and Marketing
2002 : SPRING, VOL. 21:1, p. 160-167 |
2002 | Taylor, C. R. Walsh, M. G. |
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