search query: @indexterm Marketing expenditure / total: 26
references: 22-26 / 26
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22.
The Utilization of PERT in the Preparation of Marketing Budgets.
Managerial Planning
1981 : JUL-AUG, VOL. 30:1, p. 18-23
 1981 Anderholm, F.
Gaertner, J.
Milani, K.
23.
Marketing cost concept in service firms.
Industrial Marketing Management
1981 : JUL, VOL. 10:3, p. 175-182
 1981 Gummesson, E.
24.
Marketing costs - accountants to the rescue.
Management Accounting (New York)
1981 : JAN, VOL. 62:7, p. 32-41
 1981 Rayburn, L. G.
25.
Grouping segments for profitability analysis.
Business Topics
1980 : SPRING, VOL. 28:2, p. 39-44
 1980 Jackson, D. W. Jr.
Ostrom, L. L.
26.
Marketers turn to counter-segmentation.
Harvard Business Review
1979 : SEP-OCT, VOL. 57:5, p. 100-106
 1979 Resnik, A. J.
Turney, P. B. B.
Mason, J. B.
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