search query: @indexterm consumer behaviour / total: 2688
references: 22-31 / 2688
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22.
How brand communities emerge: the beamish conversion experience
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 891-912
 2011 O'Sullivan, S.R.
Richardson, B.
Collins, A.
23.
Perceived organizational motives and consumer responses to proactive and reactive CSR
Journal of Business Ethics
2011 : SEP, VOL. 102:4, p. 639-652
 2011 Groza, M.D.
Pronschinske, M.R.
Walker, M.
24.
Does a consumer's religion really matter in the buyer-seller dyad? An empirical study examining the relationship between consumer religious commitment, christian conservatism and the ethical judgement of a seller's controversial business decision
Journal of Business Ethics
2011 : SEP, VOL. 102:4, p. 581-598
 2011 Swimberghe, K.R.
Sharma, D.
Flurry, L.W.
25.
Source characteristics and advertising effectiveness: the roles of message processing motivation and product category knowledge
International Journal of Advertising
2011 : VOL. 30:5, p. 889-914
 2011 Yilmaz, C. (et al.)
26.
How a presenter's perceived attractiveness affects persuasion for attractiveness-unrelated products
International Journal of Advertising
2011 : VOL. 30:5, p. 839-865
 2011 Praxmarer, S.
27.
Private bloggers' motivations to produce content - a gratifications theory perspective
Journal of Marketing Management
2011 : DEC, VOL. 27:13-14, p. 1479-1503
 2011 Sepp, M.
Liljander, V.
Gummerrus, J.
28.
Bridging the gap for destination extreme sports: a model of sports tourism customer experience
Journal of Marketing Management
2011 : DEC, VOL. 27:13-14, p. 1341-1365
 2011 Klaus, P.
Maklan, S.
29.
Editorial: conference special issue - marketing fields forever 2011
Journal of Marketing Management
2011 : DEC, VOL. 27:13-14, p. 1299-1303
 2011 Patterson, A. (et al., editors)
30.
Global warming with green and brown consumers
Scandinavian Journal of Economics
2011 : DEC, VOL. 113:4, p. 866-884
 2011 Wirl, F.
31.
The role of other customer effect in corporate marketing: its impact on corporate image and consumer-company identification
European Journal of Marketing
2011 : VOL. 45:9/10, p. 1416-1445
 2011 Karaosmanoglu, E.
Elmadag Bas, A. B.
Zhang, J. (K.)
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