search query: @journal_id 70 / total: 586
references: 22-31 / 586
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22.
Ease of message processing as a moderator of repetition effects in advertising.
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 345-353
 1990 Anand, P.
Sternthal, B.
23.
A longitudinal assessment of the impact of selected organizational influences on salespeople's organizational commitment during early employment.
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 333-344
 1990 Johnston, M. W.
24.
An elimination by aspects model of consumer response to promotion calibrated on UPC scanner data.
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 322-332
 1990 Fader, P. S.
McAlister, L.
25.
Adaptive designs for Likert-type data: an approach for implementing marketing surveys.
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 304-321
 1990 Singh, J.
Howell, R. D.
Rhoads, G. K.
26.
On the formation and relationship of ad and brand attitudes: An experimental and causal analysis
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 290-303
 1990 Miniard, P. W.
Bhatla, S.
Rose, R. L.
27.
Effects of retraction of price promotions on brand choice behavior for variety-s eeking and last-purchase-loyal consumers.
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 279-289
 1990 Kahn, B. E.
Louie, T. A.
28.
The influence of nonattended material on the processing of advertising claims.
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 263-278
 1990 Janiszewski, C.
29.
A price expectations model of customer brand choice.
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 251-262
 1990 Kalwani, M. U.
30.
The Relative Roles of Brand Beliefs and Attitude Toward the Ad as Mediators of Brand Attitude: A Second Look
Journal of Marketing Research
1990 : MAY, VOL. 27, p.209-219
 1990 Mittal, B.
31.
A Transaction Cost Analysis Model of Channel Integration in International Markets
Journal of Marketing Research
1990 : MAY, VOL. 27, p.196-208
 1990 Klein, S.
Frazier, G.
Roth, V.
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