search query: @indexterm advertising media / total: 223
references: 220-223 / 223
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title | year | author | ||
220. |
Harvard Business Review
1978 : 5 SEP-OCT VOL.56 p.113-121 |
1978 | Fajen, S. R. |
|
221. |
Journal of Business
1978 : 2 APR VOL.51 p.343-352 |
1978 | Peterman, J. L. Carney, M. |
|
222. |
Business and Society Review
1978 : 24 WIN p.60-63 |
1978 | Shortway, R. A. |
|
223. |
Journal of Advertising Research
1978 : 1 FEB VOL.18 p.37-43 |
1978 | Collins, S. Jacobson, S. |
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