search query: @indexterm advertising media / total: 223
references: 221-223 / 223
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221.
A comment on television network price discrimination.
Journal of Business
1978 : 2 APR VOL.51 p.343-352
 1978 Peterman, J. L.
Carney, M.
222.
Why we accept cigarette ads. A survey of publishers.
Business and Society Review
1978 : 24 WIN p.60-63
 1978 Shortway, R. A.
223.
A pretest of intrusiveness of radio commercials.
Journal of Advertising Research
1978 : 1 FEB VOL.18 p.37-43
 1978 Collins, S.
Jacobson, S.
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