search query: @journal_id 1668 / total: 273
references: 225-234 / 273
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225.
Putting the new into context: a backwards look at commercial world
International Journal of Advertising
2000 : VOL. 19:5, p. 581-598
 2000 Svennevig, M.
Firmstone, J.
226.
Futura.com: the value of academic research in a commercial world
International Journal of Advertising
2000 : VOL. 19:5, p. 565-580
 2000 Byfield, S.
227.
Global adspend trends: The outlook for 2000
International Journal of Advertising
2000 : VOL. 19:2, p. 282-284
 2000
228.
Advertising knowledge management: strategies and implications
International Journal of Advertising
2000 : VOL. 19:2, p. 225-243
 2000 Ewing, M. T.
West, D. C.
229.
Perceptions of negative political advertising: meaningful or menasing? An empirical study of the 1997 British General Election Campaign
International Journal of Advertising
2000 : VOL. 19:2, p.201-223
 2000 Dermody, J.
Scullion, R.
230.
Payment-by-results. Is there a pot of gold at the end of the rainbow?
International Journal of Advertising
2000 : VOL. 19:2, p. 167-183
 2000 Lace, J. M.
231.
Competition winner. What do advertisements really do for brands?
International Journal of advertising
2000 : VOL. 19:2, p. 147-165
 2000 Broadbent S.,
232.
Global adspend trends: World advertising expenditure
International Journal of Advertising
2000 : VOL. 19:1, p. 139-144
 2000
233.
Advertising education in China: what do the professionals think?
International Journal of Advertising
2000 : VOL. 19:1, p. 95-116
 2000 Guohua Wu,
La Ferle, C.
Wei-Na Lee,
234.
Marketing communications: examining the work of practitioners in the United States, Japan and Chile
International Journal of Advertising
2000 : VOL. 19:1, p. 73-93
 2000 Griffin, T.
Hidalgo, P.
McArthur, D.
Yamaki, T.
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