search query: @author Muller, E. / total: 25
references: 23-25 / 25
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23.
Introduction strategy for new products with positive and negative word-of-mouth.
Management Science
1984 : DEC, VOL. 30:12, p. 1389-1404
 1984 Mahajan, V.
Muller, E.
Kerin, R. A.
24.
Innovation diffusion and new product growth models in marketing.
Journal of Marketing
1979 : FALL, VOL. 43:4, p. 55-68
 1979 Mahajan, V.
Muller, E.
25.
Models of new product diffusion through advertising and word-of-mouth.
Management Science
1978 : NOV, VOL. 24:15, p. 1568-1578
 1978 Dodson, J. A.
Muller, E.
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